Brazilian medical device sector is
optimistic this year and companies expect sales to increase due to a growing
demand boosted by the construction of new hospitals and labs, also because of
the renovation of existing infrastructure.
Regarding foreign firms, the Swedish
manufacturer Sectra plans to replace the imports by a local production until
2016, by building its own factory or through a strategic partnership with a
Brazilian manufacturer. The US-based Stryker, although it has no intention to produce
medical equipment in Brazil yet, has an aggressive sales increase plan by
exploiting other market segments with products made in the USA and Turkey. The
company’s main concern is to recover the imports, which in 2013 fell by 15%
because of the unfavorable exchange rate and inflation effects.
As for the Brazilian companies, the expectation is
optimistic as well. The surgical table-manufacturer Mecsul registers a sales
increase of 20% each semester. 25% of Olsen’s production, medical and dental
equipment manufacturer, is meant to the foreign market. Its medical line, for
example, is sold in 50 countries. Over the past few years, Olsen’s foreign
sales declined due to the competition with Chinese products, but the company
expects this scenario to change.
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