Since the 2008
crisis that took place mainly in the United States and Europe, it’s been said a
lot about the opportunities in emerging countries. But one shall be careful
when analyzing these markets and try to evaluate its potential as objectively
as possible.
When it comes about Brazil and the
medical device industry, some challenges one may face when trying to approach
this market. Some of them are the bureaucracy, strong regulatory system added
to long timelines and delays, high taxes and a structure that varies according
to the product which makes hard to know in advance how much the price will be
for the final customer.
However, when you overcome the language
and the cultural barriers, it is all worthwhile because Brazil is a huge
market, with more than 190 million people, a large public healthcare system
which represents 4.1% of its GDP, a US$4 billion in imports and US$700 million
in exports of medical devices.
