Brazilian medical device sector is optimistic this year and companies expect sales to increase due to a growing demand boosted by the construction of new hospitals and labs, also because of the renovation of existing infrastructure.
Regarding foreign firms, the Swedish manufacturer Sectra plans to replace the imports by a local production until 2016, by building its own factory or through a strategic partnership with a Brazilian manufacturer. The US-based Stryker, although it has no intention to produce medical equipment in Brazil yet, has an aggressive sales increase plan by exploiting other market segments with products made in the USA and Turkey. The company’s main concern is to recover the imports, which in 2013 fell by 15% because of the unfavorable exchange rate and inflation effects.
As for the Brazilian companies, the expectation is optimistic as well. The surgical table-manufacturer Mecsul registers a sales increase of 20% each semester. 25% of Olsen’s production, medical and dental equipment manufacturer, is meant to the foreign market. Its medical line, for example, is sold in 50 countries. Over the past few years, Olsen’s foreign sales declined due to the competition with Chinese products, but the company expects this scenario to change.