Crowdfunding: How to Raise Money Online

When it is time to raise capital, crowdfunding is not a usual way chosen by medtech companies. Especially because investors want to finance opportunities less risky which can bring faster return, like softwares, than some complex device that might take years to be approved by the FDA.

However, when a medtech company choses crowdfunding to raise money, it is important to know what can increase chances of success. GoGetFunding, a company that has helped people from all over the world to raise millions, names the best practices of raising money from online donors, for example, updating a company's Facebook status as daily marketing activity might ensure the crowdfunding. 

Some statistics are shown below:

 * Campaigns with day-to-day marketing plans raise 180% more;

 * Projects with an average word count of between 300 and 500 words raise the most money. Explain who, what and why;

 * Campaigns that have a personal video raise 105% more than those that don't. If a picture is worth a thousand words, than a video is worth a million.   

     Finally, GoGetFunding suggests 10 steps to use their statistics and raise money online:

1. Nurture relationships with your inner-circle of friends, family and extended networks,

       2. Evaluate how much you need to raise,

       3. Set a realistic deadline,

       4. Gather a small fundraising team,

       5. Have a marketing plan,

       6. Create an awesome, personal fundraising page,

       7. Launch!

       8. Reach out to your inner circle and then extended networks,

       9. Engage, update and thank,

       10. Success!

References:

http://www.mddionline.com/article/crowdfunding-best-practices-how-get-funded-

online-infographic